Why MISM
MISM was born from a need for something deeper — skincare that’s not just clean, but meaningful. After witnessing a loved one’s battle with breast cancer, our founder Mudita, a certified Ayurvedic practitioner, set out to create products that honor the skin, respect the body, and support healing on every level.
At MISM, we believe skincare should be:
- Rooted in ancient wisdom
We follow Ayurvedic principles to create harmony between the skin, mind, and spirit. - Formulated with intention
Each ingredient is thoughtfully chosen for its therapeutic value — never just for scent or trend. - Free from toxins & fillers
We say no to parabens, sulfates, synthetic fragrances, and preservatives that don’t serve your health. - Handcrafted in small batches
Because real care can't be mass-produced.
Choosing MISM means choosing conscious beauty — clean, plant-based, and made with purpose.
Because what touches your skin should never harm it — it should heal, nurture, and restore.